Controversial ad

indite Task 2 A Critical response Advertisements are a specific kind of media which have the aim to sell an idea or a product to the earreach they are unionizeed at. Very often, this stem or product is not sold in a direct way moreover through the use of a metaphor or another stylistic device. This leaves the reader a lot of room for interlingual rendition about what the Idea behind the advertisement is. Often, depending on the pagan stage setting/context of the reader, the commentary terminate be very dissimilar.In the ad that result be analyzed in this response, two maln themes might have antithetical Interpretations of the message of he ad. One of these groups is non-religious people, and the other whiz is religious people. The ad that leave alone be discussed Is a poster or envision by Antonio Federicl Gelato Italiano. The company produced this specific ad, which was then banned for beingness as well offensive. This already shows that there pull up stakes be a group for which the ad Is too offensive, but for other people who leave behind have a dfferent interpretation it wont.Using the big 5 tools of analysis, will give a instead habitual Idea of the meaning of the ad, and this idea will be close to the one in the mind of non-religious people, however or a religious interview there will be more than to It. To start, one thing that can be looked at is the structure and content of the ad. There is a conical buoy holding a pack of Antonio Federici ice cream and she is wearing quite a lot of make up. Also, there is a non-Christian priest who seems to be taking his clothes off and has a very powerful body.The priest and the nun are looking at each other in a seductive manner, and the background is dark. It seems like they are in a church. Right next to the nuns hand (holding the Ice cream) there Is a ingredient of text made of light letters, which stands out, saying Submit to lure. The main focus in the picture is on the priests body (since everything around It Is black) and on him and the nun being together in a, what seems to be, grammatical genderual way. The tone of the picture is very seductive, because of words such as Resist to temptation and the exposed body of the priest.Also the colour black and the candles of the church in the background bring on to this. And the mood that Is created Is very Intriguing and get offual. Clearly the audience of this advertisement does not include children, as one main tool to draw off audience in this case is sex. Different interpretation of the ad put in In once analysing what the purpose and meaning/theme of it might be. For a nonrellglous group of readers (who are not offended In general by sex as a tool to sell) this ad will be nothing more than another way of victimization sex and prohibition to sell and attract.A reader who Is not religious will not sapidity personally offended by seeing religion being associated with sex nor by seeing a main rule of reli gion being diminished for the purposes of selling. Just as a girl who Is skinny will not feel offended by an ad that makes fun of complete girls. In the case of this ad, a non-religious eader will Interpret It as unless another example of using sex and taboos to sell a 1 OF2 product. I nls Interpretatlon Is Oue to tne cultural DacKgrouna 0T tne reader.A non- religious individual who has not had religion as cancel of his education, society or as a main give way of his life will not consider some aspects of this ad, as it isnt part of her/his life. This is the importance of the context of interpretation of any text, because it will completely modify whether the reader will feel personally attacked or directed to when reading material the text. In the case of a non-religious group there is nothing more to he interpretation of this text. On the other hand, for a religious audience this ad has an entirely different meaning.In the case of a religious individual, different factors wi ll be considered than those a non-religious group will consider, as well out-of-pocket to her/his cultural background. First of all, this ad openly diminishes religion by associating it with sex and ice cream. On the picture it is clear that there is sexual tautness between a priest and a nun, the priest has a muscular body, they are in a church and its all because of ice cream. psyche who has had religion as part of their education, society or every twenty-four hours life will feel ffended by this, because the ad is diminishing something that is a big part of their life.Also the religious group will feel that religion is being diminished by the words Submit to temptation because it seems that submitting to temptation (engaging in sexual activity as a priest or nun) is being promoted, or not being taken seriously. Secondly, this ad also is not respecting (or again, diminishing) an fundamental rule of some religions celibacy of priests and nuns. The ad is using it to create a p rohibitive mood that together with sex will sell a product. The religious audience will see this as sing something sacred to them for commercial purposes.So the interpretation of the religious group will be, that this ad is not only selling ice cream but also diminishing religion and trivializing important religious rules. To conclude, it is clear that the cultural context of an audience will give rise to different interpretations of an ad such as this one, and will sometimes have such a big influence that the ad will be banned. It is always important to consider different possible interpretations of a text because if one group is big enough it will have a significance continue on the way it will be treated. Word count 996