Marketing Mix Strategy Nuematic Shoppe Essay Example | Topics and Well Written Essays - 2500 words

Marketing Mix Strategy Nuematic Shoppe - Essay ensampleNuematic Shoppe is an Indian come with dealing in distribution of pneumatics, hydraulics, LPG/CNG Gas Kits, Multivalves, Filters, Sealing elements, fittings, anti-vibration mounts. The company is a well up known entity among the Indian industries with an international reputation as the only professional distributors of exclusive pneumatics and other products. apart(predicate) from the above mentioned products, the company is also representing hosts of Indian and international brands like Shubhnorg, Stetters, Zeroil Hunter and Haag Zeissler (www.neumaticshoppe.com) . As the company has right(a) number of customers who place their requirements well in advance, the company is able to cater to the needs in conviction of emergency as it has stocks readily available. The company is powered with over 40 employees in the factory and 20 administrative staff handling the customer orders, queries, requisition and distribution. Though the company was doing well in the market, there were few complaints arising from the customers about the quality of products which resulted in withdrawal of some orders by them. In order to find out the problem as per the marketing mix strategy, all the 7Ps of company are detailed at a lower place1)Product The prodcut or the service is the element which satisfies the clients needs generating two types of relationships with the prospect a functional and a linking one which in turn relates to the products usefulness. The product manufactured by any company has to be in demand by the consumer (Belohlavek, 200815) .