Monday, September 30, 2019
Authoritarian Pmr Screed
AUTHORITARIAN PMR SCREED You will make yourself comfortableâ⬠¦ Once feeling comfortable and safe in your chosen placeâ⬠¦ You will close your eyesâ⬠¦ Listen to my voiceâ⬠¦ Any noises in the background are unimportantâ⬠¦ From now on, you will only hear my voiceâ⬠¦ Concentrate on your breathingâ⬠¦ Breathe inâ⬠¦ Hold it for a few secondsâ⬠¦ Breathe outâ⬠¦ Notice how each breath in, is equal to the amount of time it takes to breathe outâ⬠¦ Repeat this one more timeâ⬠¦ Now you are going to relax your mind and body by allowing any tension to flow from your head, to the extremities of your toesâ⬠¦ Keep concentratingâ⬠¦ You are in controlâ⬠¦ You will be in control throughout this sessionâ⬠¦Continue with your breathing as you would normally â⬠¦ Now relax the muscles in your scalpâ⬠¦ Think of your present positionâ⬠¦ Your purpose for this exerciseâ⬠¦ Your head is getting heavier and more relaxedâ⬠¦ Your subconscious mind will start to imagine the rest of your body relaxing, in order for you to achieve your set goal and reason to be here today. Let the muscles in your eyes relaxâ⬠¦ Let the muscles in your ears relaxâ⬠¦ Relax your nasal muscleâ⬠¦ Relax your mouth musclesâ⬠¦ Loosen your tongueâ⬠¦ Feel your palate with your tongue and relax, letting your tongue drop to the base of your mouthâ⬠¦ Keep your teeth unclenchedâ⬠¦ Feel your facial musclesâ⬠¦ Relax your facial musclesâ⬠¦ continue with your breathing inâ⬠¦ and outâ⬠¦ You are now much more relaxedâ⬠¦ You are in controlâ⬠¦ I will mention all the other muscles and parts of your bodyâ⬠¦ As you are in controlâ⬠¦ And in contact with your own powerful subconscious you will feel completely relaxed as we carry onâ⬠¦ becoming aware and eager of reaching your goalâ⬠¦ bringing in satisfaction of achieving the change you want to achieveâ⬠¦ Release any tension in your neckâ⬠¦ Feel any tension flowing away from your neckâ⬠¦ You are going to relax your shouldersâ⬠¦ The top of your backâ⬠¦ Your uppe r abdomen, reaching to your lower abdomenâ⬠¦ Feel how much more relaxed you areâ⬠¦ A feeling that you have never experienced before, while continuing to breathe in and out with your breathing getting much smoother and more gentleâ⬠¦ Still concentrating on my voiceâ⬠¦ Relax your hip musclesâ⬠¦ going down to the thighs and kneesâ⬠¦ You are now feeling the benefits to you and on the way to achieving your goalâ⬠¦ Feel yourself getting much more relaxed s any tension continues to flow down your calves reaching the extremities of your toesâ⬠¦ Now you are feeling totally relaxed in mind and bodyâ⬠¦ Totally relaxed and ready to achieve the change that you want to achieve. Go through the suggestions from here: You will listen to my voice taking you through the changes you want to makeâ⬠¦ As you are completely relaxedâ⬠¦ you will respond to my suggestionâ⬠¦ From now, you will stop smokingâ⬠¦ This is your wish and desire on which you will act on from nowâ⬠¦ No one is able to make the change except yourselfâ⬠¦ Think of the positives gained by yourself in total commandâ⬠¦ your response is yours onlyâ⬠¦ You are the only benefactorâ⬠¦ Think of the harm cigarettes causeâ⬠¦ think of lungs being completely blackâ⬠¦ foul smell from your mouthâ⬠¦your clothes smelling â⬠¦ continue with your breathing in and outâ⬠¦ hink of your familyâ⬠¦ Think of spending money on buying cigarettes as money going down the drainâ⬠¦Donââ¬â¢t turn them into passive smokersâ⬠¦ your health and that of your family mattersâ⬠¦You will continue with further sessions which will help you achieve the changeâ⬠¦ You are now going to come back in this room feeling much more relaxed and refreshedâ⬠¦ feeling less tensed as at the start of this sessionâ⬠¦ Think of all the benefits while you are gradually returning back to your normal awarenessâ⬠¦ You know that you will be able to achieve thi s state when you want and when it is safe to do so. I will count from 1-5 and at 5 you will open your eyes feeling relaxed and refreshed with the sense of some achievements little this maybe for now. 1. Feel the chair/ bed beneath you 2. The noises from inside this room and outside are coming back 3. You are half-way there 4. Still feeling relaxed and refreshed breathing normally 5. Open your eyes gently looking around slowly getting acquainted with your surroundingsâ⬠¦you are now completely back. Welcome back.
Analysis on death of the moth by Virginia Woolf Essay
The passage ââ¬Å"The Death of the Mothâ⬠has been excerpted from Virginia Woolfââ¬â¢s (1882-1941) collection of essays and published one year after her death. Throughout this particular passage, she symbolizes a moth and its insignificance yet contribution to nature, along with her views on life and death. She skillfully elaborates about this moth, providing information that reveals it is much more noteworthy than it is treated. She begins her writing with a general idea of moths, and although the sentence ââ¬Å"they are hybrid creatures, neither gay like butterflies nor somber like their ownâ⬠is written in a factual manner, it is actually not a fact; it is her method of expressing that moths are unique individuals, not completely like butterflies and not completely like their own kind. Virginiaââ¬â¢s purpose of displaying it in this factually manner is to verify the strength of her belief in this phrase. The moth was trapped and put so much effort into retrieving its freedom that she felt a slight sense of pity for the trapped moth. Nevertheless, she still watches it without reacting to aid it. As she watches it, she realizes the moth has not given up yet, as if it has plenty to strive for. Woolf describes the moth as ââ¬Å"patheticâ⬠, since it was battling against the inevitable and was in pain because of the profound effort that seemed unworthy in her eyes. We see that with numeral examples from this essay, Virginia carefully chooses her style of writing and literary devices to make her writing effective, detailed, and emotionally expressive. It is difficult to understand what exactly motivates her to write like this, and how exactly it reflects her reason for suicide, but there are still many interpretations. She did, however, persistently mention her fascination by the creature, as it had so much determination to live, thrusting its body uneasily, attempting to save itself. The moth seemed to have a dignity that it was holding on to, as it fought vigorously to live. Personally, I think this is the reason people find her motive to voluntarily give up her own life to be extremely ambiguous. The message Woolf is trying to convey to the reader is that one must give in to death, as it is part of the life cycle. One needs to give in to the inevitable, as all beings will die and it is only a matter of time. Even though this particular moth used to be pathetic in her perspective, Virginia now watched it as if it were a renowned masterpiece. The moth had transformed into becoming a truly magnificent creature in her eyes; thus her use of paradox is meant to keep us thinking and wondering. For sixty years now, students and professors of the English language have been studying her rhetorical modes, in hopes of bringing out the true meaning behind her literature.
Saturday, September 28, 2019
Global Perspectives Essay
1. Globalization can be demonstrates a way towards a well-developed economy, cultural, political and technological interdependence through the national institution and economics. As countries reduce barriers to trade and investment, globalization force their industries to grow more competitive if they want to survive. Globalization is different from internationalization but it is characterized by denationalization. When the internationalization is higher in a country it can import and exports good, services, money and people across the national borders of the company. 2. Globalization of markets can be demonstrated as covering buyer preferences in markets around the world. This method covers in many products such as consumer goods, industrial products and business services. The globalization of markets is important to international business because it offers some benefits for these companies. There are few benefits have been described in follow. * Firstly it reduces marketing costs. This has mainly focused on companies which sell Global products, it can reduce the cost by standardizing their certain market activities. * Another benefit is it creates new market opportunities, because of this a global product can explore opportunities abroad if the home market is small or becomes saturated. * Levels uneven income streams, Accompany which sell their products all over the world, but seasonal appeal can use international sales to level its income stream. 3. Technology speed up the globalization process by introducing new technological aspects to the society. It ease the people to communicate with in the country and make and effect toward the globalization. Introducing new technological instruments encourage the community to use the new aspects and survive the need of the society. Introducing new technology low the barriers of the culture in a country it encourage the community to explore the world as it knows as globalization. As an example wireless internet connection has changed the world. Anyone can explore the world by their smart phone tablet etc. that speed us toward globalization of the country. Task 2 * I interviewed a security officer. His age is 43 and he got this job when he is 21. He has been given his service to the company for 22 years. * Before 22 years ago he had to travel 2 hours towards his working place because the condition of the train system is different from present. * In his working place 20 years ago if an employee, employer or a customer entered to the office this security officer had to check his bag manually by opening all the pockets of the bag, he had to check his all the belongings and he had check his clothes. * Then he had to write down the name and the Id number of the person. But in present these whole process is done by machinery. * Now this security officer has to look at the computer screen in his office computer and check all these things. * If there is anything suspicious the computer will identify it immediately. * Then he has to type the ID number of the person in the computer all the detail will come to the screen with in few seconds. * This demonstrates the way how technological improvements have changed the way the security officer work compared with 22years ago.
Friday, September 27, 2019
Whites of West Virginia term paper Example | Topics and Well Written Essays - 2000 words
Whites of West Virginia - Term Paper Example This crime can be explained through various criminology theories; strain theory and genetics theory are two which will be discussed in this paper. Drug possession, trafficking, and distribution are crimes which include the possession, selling, importing, or transportation of any illegal control substance. For drug possession, the offender must have physical control of the drugs. Drug trafficking can be done by an individual or a group of people but the punishment depends on various factors such as the location, type of drugs, people involved, and amount of drugs trafficked. These offenses come under criminal charges and can result in heavy levels of punishment. It is difficult to ever know clearly what the reason behind a crime being committed was. Criminology gives several theories which help in determining the reasoning of crimes. Two of those theories will be covered which the strain theory by Robert K Merton and the genetic theory which focuses on ââ¬Ënature vs. nurtureââ¬â¢. The strain theory suggests that ââ¬Ëno legitimate means, substitute illegitimate meansââ¬â¢. The genetic theory suggests that acting criminally is in a personââ¬â¢s DNA, maybe because they are born in a life of crime. The reasons why individuals commit crimes in Mertonââ¬â¢s strain theory are because they have a lack of opportunity, deviance, and a need to accomplish the ââ¬ËAmerican Dreamââ¬â¢ (Samaha, 2005). The causes of crime according to the biological theory of genetics are faulty genes, lack of moral development, and a limited rationality. In Mertonââ¬â¢s strain theory, the lack of equal opportunity and no legitimate means are the major reasons for crime. Merton believed that the reason why a person is forced to commit a crime is that they donââ¬â¢t get equal opportunities. In order to eliminate crime, Merton believed that more equal opportunities must be provided. Practically it may be impossible to give an equal salary cap to everyone but the society must ensure
Thursday, September 26, 2019
Qualitative course Proposal Essay Example | Topics and Well Written Essays - 3000 words
Qualitative course Proposal - Essay Example In this study, the researcher used both qualitative and quantitative methods of collecting data to present a more rounded picture of findings. Close ended questionnaires and structured interviews would be used on selected respondents. Overally the study would seek to evaluate the impact of different types of social capital resources on performance of Chinese immigrant business. In recent years there has been growing interest in research on immigrant entrepreneur business activities. There are many researches focusing either on the resource-based view (RBV) or on transaction cost economics (TCE) to explain entrepreneur performance or small and medium enterprise performance. However, there is very little research that exists which integrates both of these, RBV with focus on social capital and TCE to explain business performance. There are even fewer studies that have considered their joint effects in explaining entrepreneurship within the context of an immigrant scope, or specifically in applying them to immigrant entrepreneur performance. This study presents a new integrated framework that applies theories of RBV with focus on social resources as well as TCE to the phenomenon of immigrant entrepreneurship as shown on Fig. 1, p. 47. Most existing studies tend to focus only on one type of social capital resource and very few have integrated the different types of social capital resources to explain entrepreneurship, especially immigrant entrepreneurship as shown on Table 3, p. 48). This study takes into account various social resources in explaining Chinese immigrant entrepreneurs. It seeks to investigate the relative impact on performance of Chinese immigrant businesses of different social capital like personal/ethnic resources and relationships that include business networks and personal guanxi networks. It provides a conceptual framework on how RBV with focus on how social capital facilitates immigrant entrepreneurs in gaining access to certain
The Boer War Paper Term Example | Topics and Well Written Essays - 1000 words
The Boer War - Term Paper Example The Boer War was the first major military conflict of the 20th Century. The strategies employed by both sides set precedences for wars throughout the new century. The Boers used guerilla warfare tactics against the heavily favored British who herded many thousands of men, women and children into detention camps, both precursors of wars to come. Although the Boers eventually won their independence it came at a heavy cost to both sides. The Boers were the descendents of Dutch farmers of the Cape Colony in the nation of South Africa. Beginning in 1835, they began moving outside the region to establish the Transvaal and Orange Free State due to the constant border conflicts with the British overlords on one side of their territory and native tribes constantly encroaching on the other. Together these newly formed regions were known as the Boar Republic which included the town of Johannesburg. While the Boers considered themselves a sovereign, autonomous society, the British claimed all of South Africa as its own. The two factions held to a relative yet uneasy peace until gold was discovered in 1886 on Transvaal land. A gold rush ensued flooding the Boerââ¬â¢s lands with miners, speculators and adventurers, ââ¬Å"outlandersâ⬠as they were called by the Boers. ââ¬Å"The discovery of gold at Witwatersrand in the Transvaal ended Boer seclusion and brought a mortal threat to the young nationââ¬â¢s dream of freedom from alien rule. By 1896 the population of Johannesburg had grown to more than a hundred thousand.â⬠(Weber, 2012). The Boers of the Transvaal were poor farmers. The discovery of gold was a great revenue producer but the newcomers producing this wealth were denied citizenship from the government. By 1896, the population of Johannesburg was about 100,000, half of which were white but only 6,200 were citizens, all Boers. Neither the British nor Boers allowed citizenship to the indigenous black population. Government officials received petitions, one with 18,000 and another with 35,000 signatures demanding it allow non-Boer whites citizenship. Neither was given serious consideration. The Transvaal and Orange Free State Boers formed an alliance as tensions between the groups worsened. British forces were dispatched to the Boer regions to help calm the situation but this move only made the situation worse. On October 10, 1899 the Boer government gave the British an ultimatum demanding that British forces be removed within 48 hours or war would be declared. (Chamberlain, Droogleever, 2003) Britain did not comply with the ultimatum to withdraw its troops. On October 11 the war began when the Boers attacked and took control of the towns of Ladysmith, Kimberley and Mafeking. While the British were struggling to relieve their besieged forces in these towns, the Boers achieved inspiring victories in other major British strongholds such as Colenso, Stormberg and Magersfontein in December 1899. The fortunes of war soon changed howeve r. By February of the next year Kimberley and Ladysmith had been retaken by the British. The somewhat disorganized Boer troops were being scattered throughout the countryside. Soon the Boer front line, such as it was, collapsed. The next several months were a time of great uncertainty
Wednesday, September 25, 2019
Learning Review Essay Example | Topics and Well Written Essays - 1000 words
Learning Review - Essay Example reflection started from the skills and knowledge I possessed at the time of joining the module so that I get a better chance of understanding what further I gained from the course. Admittedly, I had a number of skills and knowledge that would enormously help me in my study. First of all, as I have work experience in managerial roles, I have the chances of applying comparative and ideal methods to identify how my perceptions and practice differ from what is required. Another advantage is the supporting educational background I possess. As I have relevant educational background, further learning becomes easy. The last point is the availability of people around me who would be able to help me with my learning difficulties. As Cottrell (2008:5) points out, I spent some time looking into my own learning style before I began this degree course. From there, I gained the insight that the learning style I had adopted previously was rather ineffective. Admittedly, I was a visual/kinaesthetic learner (Cottrell 2008:5) and my learning style can be accurately termed ââ¬Ëdreamerââ¬â¢ (Cottrell 2008:59). Admittedly, visual learners prefer to learn things through seeing them. For such learners, information absorption becomes easier when there is effective utilisation of pictures, graphs and maps. As I looked into my own learning nature, I found that adopting maps, outlines and diagrams would help me overcome the learning difficulties I face. In addition, I found that by being able to watch the lecture closely or by ensuring eye contact with the speaker, I could improve my learning abilities. In order to utilise the finding in my learning process, I started note taking during class. The notes were not simple writings, but were charts and diagrams when possible, and I tried to keep them colorful and visually attractive. In addition, I started using a pencil to take notes while in class, and the use of pencil allowed me to make corrections when necessary. Admittedly, this process
Tuesday, September 24, 2019
The Internet from Christian and Islamic Perspectives Research Paper
The Internet from Christian and Islamic Perspectives - Research Paper Example Internet in Islam The popular notion, especially in the West is that Islam may not be comfortable with the Internet. Images of censorship and restriction would probably inform this perception. But the fact is that the Internet is accessible to many Muslims across the world. There is no specific Islamic teaching that bars the use of the Internet for Muslims. As a matter of fact, many Muslims are finding the Internet a convenient and useful way to learn not just about common knowledge but also about Islam, its rituals, among other information. Today, both traditional Muslim texts and contemporary Muslim conversation have found their way to the information superhighway (Bowen and Early, 300). Abdulla also pointed out that while Islam is not dependent on the Internet and computers and would not miss it if it disappears, there is still the fact that these technological innovations have expanded several aspects of Islam (62). For example, the Internet is also increasingly becoming a place for Muslims to join together into many communities that strengthen relationship and brotherhood. According to Karagiannis and Wagner, the Internet, along with the so-called "new media", created new forms of Islamic communities, which revolve around shared communications and which bind together new relationships (97). These are made possible by the amount of information that can be accessed as well as the social media (popular among Muslims) and the emergence of the e-mail messaging tool. These facilitate Islamic propagation. The capability of the Internet to be accessible to many people makes it an effective form of evangelizing tool. Many people are learning about Islam online and this is particularly important especially in the era wherein Muslims are constantly being treated with suspicion and Islam, being commonly misinterpreted. Many Muslims find the Internet useful in these areas. The Christian Tradition The utility of the Internet is also true in the case of Christians. Every one agrees that on its positive side and in regards to its technological capabilities, it is important for evangelism and missionary activities. As Campbell explained, from the point of view of many Christians, the Internet serves as "a social technology that helps people of shared faith gather together, thereby connecting those from the same religious tradition who would normally be separated by geography, time and other limitations" (39). This characteristic is supposed to be congruent with the Christian religious concept of the "body of Christ", which in this case manifest in a networked community of believers with the Internet as a medium. The Internet also serve as a resource and communication tool for Christians across the globe in their religious activities, information campaigns, among other evangelical works. It allows the Christian churches to reach out to its flock and facilitates in giving charity, missionary work, among others. Comparison It is important to underscore t hat the positive perspectives on the Internet as demonstrated in the previous sections are both true in the cases of Christianity and Islam. And this is also shown in terms of the negative attitude or perspective towards the Internet is not exclusive to any religion. There are Christian and Islamic values that can be both threatened by the Internet. For example, Christians criticize the uncensored content in the Internet that are made available to
Monday, September 23, 2019
Imperessions and Analysis of the Exhibitions Visited Essay
Imperessions and Analysis of the Exhibitions Visited - Essay Example It is a comic book about a kid Andy who happened to have power every time he puffs a cigarette. He also discovered a costume that could instantly kill anything. Along with him is his sidekick Louie who is prone to bullying of which the ââ¬Å"death rayâ⬠gun conveniently extinguishes the bully in the school. Although the art form itself was rendered in two dimensional and not as intricate with todayââ¬â¢s three dimensional cartooning, David Clowesââ¬â¢s cartoons were revolutionary during his time because it served as the seminal art form of the later cartoons that followed. Without his art and his cartoons, we would not have our marvel comics and marvel movies To be honest, I was really surprised that the museum accommodated it in their exhibition because typically, museums just exhibit the really old art and Clowes cartoons and its plot are very contemporary. But still, it is a good move on the part of the museum because it drew younger spectators like me to be interested it in art. For example, after visiting the cartoon exhibition of Clowes, I also happen to see the early landscape painting of California. They were breathtakingly beautiful and sometimes so much to the point of photo realism that you would not immediately notice that they were rendered in oil. But beyond the beauty of the landscape painting, I also learned about the early history of California. Through the paintings, I discovered that the early history of California was about gold mining particularly during the ââ¬Å"Gold Rushâ⬠. It made me curious and later I googled it at home to find more about this particular history of California. Without those paintings, I would not have been interested about Californiaââ¬â¢s ââ¬Å"Gold Rushâ⬠days. I was also interested in ââ¬Å"The 1968 Exhibitâ⬠. Although I must admit that the presentation was initially boring, it turned out to be very interesting once we learned what transpired during that particular era. What seemed to be boring was in fact the ââ¬Å"coolestâ⬠era in history because almost all of the ââ¬Å"cool stuffâ⬠we enjoy today was revolutionized during that era ranging from rock and roll, hippie, feminism, labor rights to world peace. The exhibition was basically a narrative of events that led to the social upheaval that happened during the 1970s that shaped the cultural and political landscape of America that can still be felt today. These changes have major implications for our daily lives because the tumult that the exhibition was trying to communicate was the germinal ideas that lent impetus to social and cutural explosions that once were considered as non-mainstream. Social concerns such as feminism, gay rights, organic farming, community gardening movements, environmental justice and other identitarian social movements can be said to have originated in this period of social experiment which were morphed and absorbed by the mainstream society that survive in its margins until today. It is the period where once marginalized sectors of society woke up from their slumber and begun to assert themselves. Perhaps it is the environment of the 1960s that galvanized people to assert themselves which transformed the prevailing values and even reoriented and reshaped the history itself. It is also this period where previous domination of the monied elite in California was first resisted that perhaps led to the series of events that can be best characterized as contrarian and political radicalism. It may have been just a decade but
Sunday, September 22, 2019
Public Infrastructure Key Essay Example for Free
Public Infrastructure Key Essay The PKI is a set of hardware, software, procedures and people for the creation, distribution, storing and management of digital certificates. It also maintains the networking environment of an organization by providing management service which could enable digital signature capabilities. It also enabled the users of unsecure public network for exchanging and private cryptographic key pair in order to obtain and share a trusted authority between the management of an organization. For improving an organization, PKI includes use of digital signatures, certificate validation, and permission management service in order to implement a wide variety of enterprise solution within an organization. The implementation of certification authority is primary way of PKI in which it could benefit an organization and Information security department by providing public key and authority. In this way, both organization and Information security department is benefited from the implementation of user keys. The web of trust is the second way in which PKI provides an alternative approach of public key information for enabling the issue digital certificates for user, applications and devices of an organization and Information security department. Establishment of leverage certification authentication is the third way which benefits an organization and Information security department by maintaining an auditable database of users in order to secure privacy histories of Information security department. The development of Certification Authority is the way in which PKI could assist in the process of signing the companyââ¬â¢s software by providing root of trust and services for the authentication of computers, individuals and other entities in a network. This is because, it saves certificate requests and issues certificates for signing the companyââ¬â¢s software by means of saving the encryption keys in the certificate database for recovering the data loss ofà computerââ¬â¢s softwar e. Consumer could believe that the software is to be authentic and because Certification Authority is valuable in authenticating software effectively. Consumer can get authentic software by the establishment of keys which are valid and trustworthy and in order to provide the assurance of software, it represents the people, system and process for the creation of digital certificates of software. For benefiting consumers, Certification Authority is having three kinds of information which are userââ¬â¢s name in the format of distinguished name, verification of userââ¬â¢s digital signature for software and encryption and verification of digital signatures of software. The public CA is considered as an accountable CA for any failure of PKI and on the other hand, in-house CA is integrated in Active Directory. The public CA would trust a digital certificate and in-house CA is performed upon its own tasks for simplifying the management of CA structure. The certificate management of public CA is lower than in-house CA. These are the positive characteristics of both public and in-house CA. The negative characteristics of public and in-house CA are that infrastructure of public CA is limited and it has less flexibility, in-public CA is more complicated and business partners would not trust in-house CA. When comparing both public and in-house CA, the Public Certification will be better in implementing within an organization and because Public CA provides effective self-registration, digital identities, enrollment services and PIN authentication than in-house CA. Public CA is a highly functional and trustworthy when comparing with in-house CA. Hence, PKI contributes the management of life cycle of digital certificates, profiles of administration for an organization and Information security department. References Vacca, Jhn R. (2004). Public key infrastructure: building trusted applications and Web services. CRC Press. p. 8. ISBN 978-0-8493-0822-2. Adams, Carlisle Lloyd, Steve (2003). Understanding PKI: concepts, standards, and deployment considerations. Addison-Wesley Professional. pp. 11ââ¬â15. ISBN 978-0-672-32391-1. Trà ek, Denis (2006). Managing information systems security and privacy. Birkhauser. p. 69. ISBN 978-3-540-28103-0.
Saturday, September 21, 2019
Management of Post-Traumatic Piriformis Syndrome: Case Study
Management of Post-Traumatic Piriformis Syndrome: Case Study Diagnosis and Chiropractic Management of Post-Traumatic Piriformis Syndrome: A Case Study Chief complaint A 37-year-old male patient presented himself at a local chiropractic clinic with a chief complaint of persistent low back pain that was radiating into his left buttock, all along the posterolateral aspect of his left thigh and calf, and to the lateral aspect of the foot. History of the patient illness The pain initiated 2 years ago. The patient reported a blunt trauma of his left buttock in a motorcycle accident 8 months before his symptoms were first noticed. The patient was presented with low back pain, radiating from sacrum and gluteal region to the lateral aspect of the foot, all along the posterolateral aspect of his left thigh and calf. The pain was occasionally accompanied by paresthaesia and burning sensation. When asked to rate his pain with a numeric rating scale (NRS), he noted his low back pain to be 3/10 at best and 7/10 at worst. Prolonged sitting and car driving aggravated his symptoms. And standing up and walking a few steps for a moment would make the pain partially relieved. The patient also noted that prolonged external rotation of the affected hip (sitting posture) made the symptoms more intense. He avoided sitting in a cross-leg posture due to the pain. The patient had a transient relief of his pain after treatment of physiotherapy. However, the pain came back after a few days. Other than the traumatic fall on his left hip in a motorcycle accident, the patientââ¬â¢s medical history was not remarkable. Relative family history, social and environment history Both of the patientââ¬â¢s parents were diagnosed with disc herniation of the lumbar spine in their 50s. The patient went to gym 4 times per week, doing cardiovascular and weight bearing training. And he used to play soccer once a week. However he had to stop playing since his low back pain and leg pain started to bother him. The patient was an attorney and his job required him to sit in front of his desk for more than 6 hours per day. He reported that he had to stand up and walk a few steps in the office every 30 minutes due to the pain. Relevant medications The patientââ¬â¢s symptoms were partially relieved by taking Panadols. He was not taking any other prescribed or non-prescribed medications. List of possible diagnoses from the patient history Lumbar disc herniation The patient was presented with symptoms and signs of radiculopathy including sensation disturbance of the lower limb, pain shooting to the foot, and pain worsened by sitting and relieved by walking. According to the dermatome, the nerve roots of L5, S1 or S2 were possibly affected. Considering that both of the patientââ¬â¢s parents are diagnosed with lumbar disc herniation, it should be on top of the differential diagnosis list, for recent studies have suggested that lumbar disc herniation may be attributed more to genetic factors than to environmental and constitutional risk factors. The patientââ¬â¢s occupation which kept him sitting for a prolonged time increases the chance of lumbar disc herniation. The history of blunt trauma could also be a factor of developing lumbar disc herniation. Sciatic nerve irritation of other origins The patientââ¬â¢s altered sensation on the lower extremity is in the distribution of sciatic nerve. Sciatica should be taken into consideration. However, the underlying cause of compression or irritation of sciatic nerve should be revealed with further examination and investigation. Piriformis syndrome Piriformis syndrome is an uncommon form of sciatica in which the sciatic nerve is compressed and irritated by piriformis muscle. It usually occurs in people who are middle-aged (mean age 38 years old). Robinson described 5 significant manifestations of piriformis syndrome in 1947, including: (1) history of trauma in the gluteal region; (2) pain in the sciatic nerve distribution; (3) symptoms relieved by traction and aggravated by sitting or stooping; (4) palpable tenderness or mass over piriformis muscle; (5) positive straight leg raise test. This patient was presented with the first 3 features of piriformis syndrome, whereas the 4th and 5th need further examination. Sacroiliac joint syndrome Sacroiliac joint syndrome is the dysfunction of sacroiliac joint that is attributed to either hypermobility or hypomobility, causing low back pain, buttock pain and sciatic lower limb pain. Lower abdomen, groin and medial thigh are occasionally affected as well. The symptoms of sacroiliac joint syndrome and sciatica are often similar. Hamstring syndrome Another possible differential diagnosis is hamstring syndrome. Hamstring syndrome is caused by entrapment of the proximal sciatic nerve by the hamstring tendons (1). It usually occurs associated with trauma such as hamstring tears or strain (2). However, in many cases, not significant history of trauma is noted (1, 2). Patients with hamstring syndrome present with lower gluteal pain and radiate down to posterior thigh and knee (2). The symptoms are similar to sciatica of other origins. Results of the neurological exams Observation, static palpation and range of motion Observation and static palpation are performed to look for any degree of antalgic posturing, any deviation from a normal spinal curve, pelvic position, and muscle spasm or bulks. Characteristic findings of each differential diagnosis are listed below. Lumbar disc herniation Possible hyper-lordosis of lumbar spine in an antalgic posture; Significant decrease in lumbar active and passive range of motion, especially in lumbar flexion and unilateral lateral flexion; Possible limited hip range of active motion due to muscle weakness; Possible palpable restricted lumbar vertebral segments; Hypertonic or tender lumbar muscles on static palpation, especially erector spinae (ES) muscles; Piriformis syndrome Possible limping or walking with the assistance with crutches due to pain and lower extremity muscle weakness; Possible hip external rotation on the affected side due to excessive piriformis muscle contraction, which is also known as ââ¬Å"piriformis signâ⬠(3); Significant decrease in hip active and passive range of motion, especially in hip internal rotation and adduction; Ipsilateral short leg (3); Tenderness at the sciatic notch on palpation; Possible hypertonic gluteal muscles (3); Sciatica Findings depend on the causes of sciatica such as lumbar disc herniation, piriformis syndrome and hamstring syndrome. Sacroiliac syndrome The posterior superior iliac spines (PSIS) on both sides are not at the same horizontal level; Possible redness and swelling at the affected sacroiliac joint; Possible leg length discrepancy; Significant decrease in sacroiliac joint mobility; Possible local tenderness on static palpation; Hamstring syndrome The pain is more localized, but possibly radiating; Tenderness of hamstring tendons or over ischial tuberosity on static in palpation; Significant decrease in hip active range of motion, especially in hip extension; On observation, static palpation and range of motion assessment, the patient was noticed for: Positive piriformis sign (hip external rotation) on the ipsilateral (left) side; A relatively shorter left leg compared with the right leg; Tenderness over contralateral (right) sacroiliac joint; A palpable ââ¬Å"sausage-shapedâ⬠mass in the ipsilateral (left) gluteal region (3); Hypertonic left hamstrings; Tenderness over left sciatic notch on static palpation; Limited hip active and passive range of motion, especially internal rotation; Decrease in sacroiliac joint mobility; Other findings were not remarkable. The results of the assessment suggested that piriformis syndrome and sacroiliac syndrome were most possible diagnoses. Coordination and gait analysis Coordination and gait should be examined before other assessments are done, for this test provides us a big picture of the patientââ¬â¢s lower extremity function including motor function, joint integrity and coordination. Any gait dysfunction or antalgic gait should be recognized and further tests should be performed to look for the causes. No abnormal movement or disturbance of the patientââ¬â¢s gait was observed. He also reported a partial relief of symptoms when he was walking. The insignificant findings made lumbar disc herniation less likely, however, there was still a possibility. Sensory exam Sensory exams of peripheral nerves were performed to look for any sensation change on the symptomatic lower limb, which would lead to localization of the lesion. Assessments included fine touch, pain, temperature, and proprioception. Decrease in two-point discrimination and light touch was noticed over the lateral aspect of the left leg and foot. Motor exam Lower extremity muscle strength was tested to identify which nerve roots were affected according to myotomes. On examination, no significant findings were noticed. deep tendon Reflex Abnormal deep tendon reflex may be seen in lesions of muscles, sensory neurons, lower/upper motor neurons, neuromuscular junction and mechanical factors such as joint disease. On examination, the patientââ¬â¢s Achilles reflexes were normal (+2) on both sides. An abnormal Achilles reflex suggests a tibial nerve lesion (S1-2). Neurodynamic assessment Straight leg raise The test is designed to look for any impingement of the dura and spinal cord or nerve roots of the lower lumbar spine, especially in sciatic nerve (L4, L5, S1). The patientââ¬â¢s result was negative (70à °), suggesting less possible lumbar disc herniation. Bonnetââ¬â¢s test Bonnetââ¬â¢s test is a variant of straight leg raise and used to test for entrapment of sciatic nerve by piriformis muscle. The patientââ¬â¢s result was positive, indicating possible piriformis syndrome. Bowstring test Bowstring test is another variant of straight leg raise and used to test for entrapment of sciatic nerve by hamstrings. The patientââ¬â¢s result was negative, suggesting less possible hamstring syndrome. Orthopaedic examinations Valsalva maneuver Valsalva maneuver was done to look for any disc herniation causing radiculopathy. This would increase intrathecal pressure which may reproduce the patientââ¬â¢s symptoms. The patientââ¬â¢s result was negative, indicating less possible lumbar disc herniation. Lumbar compression-distraction test This test is also designed to look for disc herniation. When the compressive force is applied, it increases the intrathecal pressure and replicates symptoms if the patient has disc herniation. And the symptoms are relieved by distraction. The patientââ¬â¢s result was negative, suggesting it was less likely to be disc herniation. Gaenslenââ¬â¢s test Gaenslenââ¬â¢s test is to assess sacroiliac joint involvement. The patientââ¬â¢s result is negative. Yeomanââ¬â¢s test Yeomanââ¬â¢s test is designed to assess the integrity of the sacroiliac joint. The patientââ¬â¢s result is negative. Squat test Squat test is designed for quick screening of lower limb pathologies including joint disease, motor and sensory neuron lesions. The patientââ¬â¢s result was positive. Supported belt test Supported belt test helps to determine whether the pain is of lumbar origin or pelvic origin. The patient was noticed for having pain only without supported belt, suggesting his symptoms were caused by pelvic dysfunction. List of possible diagnoses from the neurological exam Piriformis syndrome Sacroiliac syndrome Further blood and radiological tests At this stage, no further imaging or other tests are needed, for the diagnosis can be made based on the patientââ¬â¢s history and results of neurological and orthopaedic examinations. It is recommended that the patient should be treated for piriformis syndrome at the start. A conservative treatment plan should be designed to reduce pain intensity, stretch hypertonic muscles and increase lumbar and sacroiliac joint mobility. However, if the patient does not respond to the treatment or the symptoms are worsened after the treatment, further investigations should be done. Considering a large extent of soft tissue and nerve involvement, magnetic resonance imaging (MRI) would be the most effective imaging method. A lumbopelvic view should be taken. This does not only demonstrate possible hypertrophied piriformis muscle and sciatic nerve entrapment, but also helps to rule out other differential diagnoses such as lumbar disc herniation. Nevertheless, many studies failed to show consistence of radiographic abnormalities in piriformis syndrome. Therefore, no significant findings on MRI do not necessarily exclude piriformis syndrome. CT and ultrasound are also used to look for abnormality of piriformis muscle, but they are not as sensitive as MRI. EMG is an investigation to assess abnormal spontaneous activity of muscles which are innervated by sciatic nerve, thus differentiating sciatica and lumbosacral radiculopathy; however, EMG findings are often normal in piriformis syndrome. Local injection of anaesthetics or steroid can be applied for both diagnostic and therapeutic purposes (4). This technique is widely used after initial evaluation. However, the specificity and efficacy is not well determined by clinical trials (4). A certain portion of patients with piriformis syndrome do not respond to piriformis muscle injection (5). Final diagnosis Based on the patientââ¬â¢s history, the results of neurologic and orthopaedic examinations, and likely radiographic findings, piriformis syndrome is the most likely diagnosis. Chiropractic management Conservative treatment is recommended at this stage, for 79% of patients with piriformis syndrome showed a significant improvement with use of non-steroid anti-inflammatory drugs (NSAIDs), muscle relaxants, thermo-therapy and rest (fishman, osteopathic approach). The aim of the chiropractic treatment is to reduce the intensity of pain, relax piriformis muscle, increase the range of motion of the hip joint, and increase mobility of lumbar and sacroiliac joint. The tone and length of the left piriformis muscle and other affected muscles (hamstrings, other lateral rotators, gluteus muscles) should be assessed with chiropractic muscle test and static palpation. Any trigger point, tenderness, hypertonia are noted. Stretching exercise and muscle release are introduced first to help the patient relax the hypertonic piriformis muscle. The patient needs to receive the muscle release training daily for 2 weeks until the muscle tone is assessed again and any improvement of his symptoms is seen. Stretching of other affected hypertonic muscles is also required. The mobility of the patientââ¬â¢s lumbar spine and sacroiliac joint should be assessed with orthopaedic examinations and chiropractic motion palpation. Any restricted segment is adjusted with high-velocity low-amplitude (HVLA) spinal manipulation. Chiropractic adjustments help to relieve pain, increase joint mobility and re-establish biomechanical stability of the body. References 1.Saikku K. Entrapment of the proximal sciatic nerve by the hamstring tendons. Acta orthopaedica belgica. 2010 06;76(3):321-4. 2.Puranen J. The hamstring syndrome. A new diagnosis of gluteal sciatic pain. The American journal of sports medicine. 1988;16(5):517-21. 3.Boyajian-ONeill LA. Diagnosis and management of piriformis syndrome: an osteopathic approach. The Journal of the American Osteopathic Association. 2008 11;108(11):657-64. 4.Jankovic D. Brief review: Piriformis syndrome: etiology, diagnosis, and management Article de synthà ¨se court: Le syndrome du muscle piriforme ââ¬â à ©tiologie, diagnostic et prise en charge. Canadian journal of anesthesia. 2013 10;60(10):1003-12. 5.Martin HD, Martin H. Diagnostic accuracy of clinical tests for sciatic nerve entrapment in the gluteal region. Knee surgery, sports traumatology, arthroscopy : official journal of the ESSKA. 2014 04;22(4):882-8.
Friday, September 20, 2019
The ecological approach to classroom management
The ecological approach to classroom management An ecological approach to classroom and behaviour management accounts for the distinct individuality of each teaching setting. Such environments constitute a fusion of the many unique experiences, needs and expectations of their individual occupants. Hence, an ecological perspective embraces, attends to and nourishes this heterogeneity through the construction and maintenance of proactive, inclusive and positive learning environments. In the secondary school setting, this needs-based approach is both valuable and practical. (Arthur-Kelly, Lyons, Butterfield Gordon, 2003) Bronfenbrenner (1979, p.16) posits that behavior evolves as an interplay between person and environment. In the secondary classroom socio-cultural factors that have helped to shape each individual are also at play. These include race, family dynamics, gender, socioeconomic status, values and attitudes (Arthur-Kelly et al., 2003). As students mature, their histories of interacting with significant others must also be considered. For example, children with easygoing dispositions generally evoke positive reactions from social counterparts whereas those with less favourable dispositions attract negative, impatient or punitive responses. These bi-directional relationships may have contributed to lasting developmental effects (Berk, 2009). In educational settings coercive interactions, deficient teaching strategies and unfavourable learning environments may also lead to ingrained behavioural deficits (Conroy, Sutherland, Haydon, Stormont Harmon, 2009). Using an ecological approach, the classroom may be viewed as an ecology consisting of connected and intertwined personalities, activities, procedures and occurrences, all of which may impact upon behaviour (Arthur-Kelly et al., 2003). In comprehensively examining student behaviour, it is essential that all ecological contributions are identified and considered. With this approach, the relationship between the adolescent and influential environment factors is considered most critical rather than any suspected or diagnosed issues that the student may present with (Johnson Fullwood, 2006). This facilitates proactive manipulation or adjustment of the environmental context in which the behaviour occurs. Additionally, it ensures that actions are not merely reactive but seek to address causative imbalances (Arthur-Kelly et al., 2003). An ecological approach concerns itself with the construction and maintenance of positive learning environments comprised of effective preventative measures, targeted interventions where necessary and the fostering of student self-discipline. The provision of well delivered, engaging classroom activities that are perceived as worthwhile and meaningful by students, and attention to building positive, cooperative relationships are also imperative. An inclusive environment where students feel safe to contribute is created. In this way, classroom management becomes a collaborative process. The teachers task involves a cycle of providing structure, warmth and guidance, encouraging participation and belongingness, then monitoring and adjusting as necessary. (Osher, Bear, Sprague Doyle, 2010) In secondary classrooms, teachers face multiple challenges. By employing an ecological approach, the learning environment is enhanced, allowing students to share the burden by learning to participate constructively within a nurturing, dynamic system (Osher et al., 2010). Much research exists that extols the ecological approach as both practical and successful (Osher et al., 2010). Moreover, it is positively correlated with social and personal developmental gains and enhanced academic outcomes (McLeod, Fisher Hoover, 2003; Osher et al., 2010). 4 References Arthur-Kelly, M., Lyons, G., Butterfield, N., Gordon, C. (2003). Classroom management: Creating positive learning environments. (2nd ed.). South Melbourne, VIC: Cengage Learning Australia. Berk, L. E. (2009) Child development. (8th ed.). Boston, MA: Pearson. Bronfenbrenner, U. (1979). The ecology of human development: Experiments by nature and design. Cambridge, MA: Harvard University Press. Conroy, M., Sutherland, K., Haydon, T., Stormont, M., Harmon, J. (2009). Preventing and ameliorating young childrens chronic problem behaviors: An ecological classroom- based approach, Psychology in the Schools, 46, 1, 3-17. Johnson, H. L., Fullwood, H. L. (2006). Disturbing behaviors in the secondary classroom: How do general educators perceive problem behaviors? Journal of Instructional Psychology, 33, 1, 20-39. McLeod, J., Fisher, J., Hoover, G. (2003). The key elements of classroom management: Managing time and space, student behaviour and instructional strategies. Alexandria, VA: Association for Supervision and Curriculum Development. Osher, D., Bear, G. G., Sprague, J. R. Doyle, W. (2010). How can we improve school discipline? Educational Researcher, 39, 1, 48-58. 5 PART 2- TASK 4: In what ways could communication methods based on mutual respect alter the classroom ecosystem? How could these affect disruptive children as well as those who already exhibit positive behaviour? In the secondary school setting, effective communication skills are a vital component of positive learning environments. They enable teachers to alter the classroom ecology in such as way as to develop mutually respectful reciprocal interactions with students that serve to augment classroom experiences and outcomes. Well-developed communication methods may be used to enhance interpersonal exchanges, promote effective problem-solving and expedite conflict resolution. These are the vital building blocks that serve to build trust and understanding. Moreover, they assist greatly in facilitating warm reciprocal student/teacher relationships and productive learning environments which in turn, foster positive behaviour and learning outcomes. The use of effective communication processes in secondary classrooms has the potential to benefit students who exhibit disruptive behaviours as well as those who do not (Arthur-Kelly, Lyons, Butterfield Gordon, 2003). Many secondary school students perceive this time period to be especially challenging. Developmentally, such students are experiencing considerable upheaval as they begin to negotiate the maze to emotional, social, physical and cognitive maturity. The secondary school years are further complicated as adolescents begin to consolidate their sense of identity, strive for greater autonomy and freedom and expand their social networks. These momentous changes may cause many students to flounder and struggle both behaviourally and academically. Fortunately, through the use of effective interpersonal communication techniques teachers are able to build respectful, reciprocal relationships that bolster secondary students throughout this tumultuous journey. (Martin, 2010) 6 Effective communication skills have long been regarded as the backbone of classroom management that results in the creation and maintenance of positive learning environments (den Brok, Fisher, Wubbels, Brekelmans Rickards, 2006). As such, communication and more specifically, teacher interpersonal skills may be viewed as the single most influential tool in altering classroom ecology to facilitate positive behavioural and academic outcomes (den Brok, Fisher, Wubbels, Brekelmans Rickards, 2006). Much research also supports the notion that effective teacher interpersonal behaviour is positively correlated with greater student cognitive and behavioural outcomes (den Brok, Levy, Brekelmans Wubbels, 2006; Fraser Walberg, 2005; Urdan, Schoenfelder, 2006). More particularly, student motivation, learning and degree of compliance are predominantly shaped by their perception of their relationship with their teacher (den Brok, Levy, Brekelmans Wubbels, 2006). During the tumultuous secondary school years students care a great deal about establishing positive relationships with their teachers and the level of support this provides. Hence, students who exhibit challenging behaviours and their counterparts who do not, both respond with far greater enthusiasm, pronounced engagement and augmented effort, behaviourally and academically, when they perceive that their teachers care about them (Urdan, Schoenfelder, 2006). By using effective communication skills, teachers are equipped with the tools to impart this powerful belief in their students, thus leading to respectful reciprocal relationships, positively altered classroom ecology, increased compliance and associated behavioural and academic growth. 7 References Arthur-Kelly, M., Lyons, G., Butterfield, N., Gordon, C. (2003). Classroom management: Creating positive learning environments. (2nd ed.). South Melbourne, VIC: Cengage Learning Australia. den Brok, P., Fisher, D., Wubbels, T., Brekelmans, M., Rickards, T. (2006). Secondary teachers interpersonal behaviour in Singapore, Brunei and Australia: A cross-national comparison. Asia Pacific Journal of Education, 26, 1, 79-95. den Brok, P., Levy, J., Brekelmans, M., Wubbels, T. (2006). The effect of teacher interpersonal behaviour on students subject-specific motivation. The Journal of Classroom Interaction, 40, 2, 2-33. Fraser, B. J., Walberg, H. J. (2005). Research on teacher-student relationships and learning environments: Context, retrospect and prospect. International Journal of Educational Research, 43, 103-109. Martin, A. (2010). Building classroom success: Eliminating academic fear and failure. London: Continuum International Publishing Group. Urdan, T., Schoenfelder, E. (2006). Classroom effects on student motivation: Goal structures, social relationships, and competence beliefs. Journal of School Psychology, 44, 331-349. 8 PART 3- TASK 7: Read the four scenarios on pages 174-176 in Arthur-Kelly et al., [2006] and using goal-centred theory identify in each of the four scenarios: a. How the child achieving his or her goal of misbehaviour helps the child to belong? b. How might the teacher restructure the learning environment to avoid future recurrences of these problems? Scenario 1: Liana is a pain (Attention) Liana requests continuous attention that commands teacher concern and assistance in order to fulfil her need for social belonging (Edwards, 2008). Liana mistakenly believes that she only matters when the teacher is actively paying her attention (NSW Department of Education, 1987). Scenario 2: Maria pouts (Power) Maria demonstrates a power focussed approach. By refusing to cooperate, Maria announces to her teacher and peers that she can prove her societal worth by doing whatever she likes. Asserting her authority enables Maria to achieve her goal of feeling powerful and important within the group. (Balson, 1992) Scenario 3: Ivan is violent (Revenge) Ivan seeks revenge. He feels misunderstood, unfairly treated and hurt. These feelings have accumulated over time as a result of negative interactions with others and negative student appraisals (Balson, 1992). To cope with such strong emotions and to achieve his goal of feeling uniqueness and group belonging, Ivan resorts to forcing others to share his pain (Ming-tak Wai-shing, 2008). Scenario 4: Rodney is lazy (Inadequacy) Rodney has become extremely discouraged and entrenched in a firm belief of his own inadequacy and inability. This belief acts like a shield which protects Rodney from further 9 humiliation. By demonstrating such pervasive disability, Rodney hopes that nothing will ever be expected of him. This affords him special status within the group as he is increasingly able to manipulate others into leaving him alone (Balson, 1992). To prevent perpetuating the abovementioned behaviours in a secondary school setting the teacher needs to reconstruct the classroom environment to promote positive behaviour. This may be achieved by conveying a genuine sense of caring, respect and inclusivity to all students. Additionally, adolescents need to feel empowered by being recognised for positive behaviours and receiving opportunities to shine. Teachers needs to impart the belief that the classroom is a welcoming place where students are valued, encouraged and treated fairly. (Arthur-Kelly, Lyons, Butterfield Gordon, 2003) Four factors are involved, the first being the establishment of democratically negotiated class rules with coordinated logical consequences. The second factor is the inclusive formulation of an effective conflict resolution mechanism, perhaps taking the shape of class discussion or negotiation meetings. Thirdly, the teacher should provide regular positive feedback and encouragement to all students, thus nurturing their need for belonging. Lastly, the teacher should employ specialised approaches to address the needs of discouraged students. (Arthur-Kelly et al., 2003) This may involve using strategies such as regularly rewarding attention-seekers when they display appropriate behaviour (Tauber, 2007). Power seekers might be enlisted to assist, exercise judgement or to tutor others with subsequent teacher encouragement (Nelsen, 2000). For revenge-focussed students, the teacher could focus on strengthening classroom relationships, perhaps by regularly manoeuvring situations that allow the student to shine in front of peers so that their negative appraisals begin to diminish (Ming-tak Wai-shing, 10 2008). Genuine support and encouragement may be expressed for students who display inadequacy. Additionally, carefully tailored learning situations may be used to enable frequent experiences of success and acknowledgement. Particular attention should be paid to expressing faith in ability at every opportunity (Ming-tak Wai-shing, 2008). 11 References Arthur-Kelly, M., Lyons, G., Butterfield, N., Gordon, C. (2003). Classroom management: Creating positive learning environments. (2nd ed.). South Melbourne, VIC: Cengage Learning Australia. Balson, M. (1992). Understanding classroom behaviour. (3rd ed.). Hawthorn, VIC: ACER. Edwards, C. H. (2008). Classroom discipline and management. (5th ed.). Hoboken, NJ: John Wiley Sons. Ming-tak, H., Wai-shing, L. (2008). Classroom management: Creating a positive learning environment. Aberdeen, Hong Kong: Hong Kong University Press. Tauber, R. T. (2007). Classroom management: Sound theory and effective practice. (4th ed.). Westport, CT: Praeger Publishers. Nelsen, J. (2000). Positive discipline: For teachers. Retrieved 25 November, 2010, from http://www.positivediscipline.com/questions_teacher/quest005.html NSW Department of Education. (1987). Understanding the roles and directing the characters goals of misbehaviour and how to respond. Retrieved 25 November, 2010, from http://alex.edfac.usyd.edu.au/localresource/schooldocs/respond.html 12 PART 4- TASK 9: Discuss the view put in Chapter 9 that you should develop and apply a model of classroom management that is aligned with both your personal philosophy of learning and teaching, and your personal approach to classroom management. It is crucial that pre-service teachers establish a model of classroom management that is in agreement with their personal learning/teaching philosophy and individual approach to classroom management. In constructing such an integrated structure, it is necessary to consider the contribution of personal values and beliefs as well as the various theories associated with instruction, pedagogy, development, behaviour, curriculum and assessment and the complex environmental attributes that constitute classrooms. A congruent and amalgamated philosophy, classroom management model and personal approach are prerequisites for facilitating success in dynamic secondary classroom ecologies. (Arthur-Kelly, Lyons, Butterfield Gordon, 2003) The process of developing such structures may be viewed as equally important as it enables the pre-service teacher to focus on and articulate a personal rationale (Goodyear Allchin, nd.). For pre-service secondary school teachers, this integrated approach is ak in to a blueprint, designed as a guide that all future classroom interactions may be evaluated against (Bosch, 2006). The process of creating an aligned teaching/learning philosophy, classroom management approach and model may be viewed as an essential planning phase (Arthur-Kelly et al., 2003). During this process, the pre-service teacher clarifies their assumptions, knowledge and beliefs regarding effective teaching/learning, the importance of classroom management, the theories that drive ones personal approach and the importance of ecological factors. Employing such scrutiny allows the pre-service teacher to reveal any discrepancies between their beliefs and intended actions and to develop a unique, consistent personal style. Any inconsistencies may be rectified, thus averting potential impediment to teaching practice (Osterman Kottkamp, 1993). 13 Pre-service secondary teachers are wise to conduct a thorough self-examination of their values, beliefs and their theoretical underpinnings prior to settling on a model of classroom management and corresponding learning/teaching philosophy. This synchronised technique engenders a surefooted base that maximises the potential for successful classroom interactions and achievements. Subsequent to employing this unifying approach, intentions, goals and methodology may be clearly communicated to all stakeholders (Raymond, 1997). Moreover, this framework allows the success of outcomes to be accurately measured and serves as a guide for reflective practice (Titus Gremler, 2010). This is especially important in secondary classrooms where a persistent, consistent and systematic approach is essential for the respectful and unambiguous communication that is a requirement in building positive learning environments (Arthur-Kelly et al., 2003). It is the pre-service teachers beliefs and values systems that drive their teaching practices and behaviour. An aligned model and approach to classroom management and personal philosophy of learning and teaching leads to consistent patterns of classroom communication and instruction and a well coordinated teaching style. Indeed, Heimlich and Norland (2002, p. 17) describe teaching style as a predilection toward teaching behaviour and the congruence between an educators teaching behaviour and teaching beliefs. Furthermore, the decisions that pre-service teachers make and the actions that ensue are reflections of their conscious beliefs regarding what constitutes effective teaching/learning. A teaching style marred by incongruity, lacks pedagogical reflection and direction, hence minimising the likelihood of effective and coordinated teaching practices (Titus Gremler, 2010). 14
Thursday, September 19, 2019
Hurricanes :: essays research papers
Hurricane, name applied to migratory tropical cyclones that originate over oceans in certain regions near the equator, and particularly to those arising in the West Indian region, including the Caribbean Sea and the Gulf of Mexico. Hurricane-type cyclones in the western Pacific are known as typhoons. Hurricanes are high winds that move in a circular motion, around an eye (a low pressure center of a storm). The diameter of the area affected by winds of destructive force may exceed 150 mi. Gale winds prevail over a larger area, averaging 300 mi in diameter. The strength of a hurricane is rated from 1 to 5. Obviously 1 is the lowest and 5 is the highest strength. Hurricanes sometimes produce over 250 mm (10 in) of rain and lead to extensive flooding. Which in turn can cause another problem in its self. Ã Ã Ã Ã Ã The places that are most often hit with tornados are: Antigua, Bermuda, Central America, Charleston, SC, Galveston, TX, Miami, Providence, RI, Santo Domingo, Asia, Honduras, Oceania, United States, and the West Indies. Ã Ã Ã Ã Ã Florida has to contend with the costliest natural disaster in U.S. history. Hurricane Andrew swept through southern Florida in August 1992, just south of Miami, leaving 41 people dead, making more than 200,000 homeless, and doing about $20 billion worth of property damage. In August 1995 Hurricane Erin crossed Florida along the same path, then turned and swept through the panhandle, causing an estimated $360 million in damage. The panhandle was pounded again later in 1995 by Hurricane Opal, which caused damage of $2.1 billion. A series of tornadoes hit the central part of the state in February 1998, claiming 42 lives. That is just one case in particular. All over the world the same story happens over and over. What is so sad is that in the 3rd world countries, there is little to no protection and many more lives are lost. Such as in 1998, Hurricane Mitch devastated Honduras, killing between 5,600 and 7,000 people. It also swept away 70 percent of their crops and cost billions of dollars to put the nation back together. Ã Ã Ã Ã Ã Right now there are people trying to prevent hurricanes. At the present it is impossible to prevent them, but with early detection many lives have been saved.
Wednesday, September 18, 2019
Essay --
CFO Scott Sullivan was in charge of corporate accounting at WorldCom. Reporting to Sullivan was Cynthia Cooper, Vice President of Internal Audit, and David Myers, Controller. Buford Yates, Jr., Director of General Accounting, reported to Myers. Reporting to Yates was Troy Normand, Betty Vinson and Mark Abide. The accounting fraud perpetuated at WorldCom by multiple executives centers around fraudulently reporting line cost expenses. The 2002 indictment, United States of America v. Scott D. Sullivan and Buford Yates Jr., appropriately summarizes the fraudulently reported line costs expenses: From in or about October 2000 through or about June 2002, Scott D. Sullivan and Buford Yates, Jr., the defendants, and their co-conspirators, engaged in an illegal scheme to inflate artificially WorldComââ¬â¢s publicly reported earnings by falsely and fraudulently reducing reported line cost expenses. To effect this illegal scheme . . . made entries in WorldComââ¬â¢s general ledger, crediting line costs and debiting, among other accounts, various reserve and capital accounts. AS Sullivan, Yates, and their co-conspirators knew, there was no justification in fact, or under Generally Accepted Accounting Principle (ââ¬Å"GAAPâ⬠), for theses entries. (United States of America V. Scott D. Sullivan and Buford Yates, Jr. 2002, 7) As a result, WorldCom was able to raise cash flows and profits over this time period. These accounting practices enabled WorldCom to ââ¬Å"disguise the firmââ¬â¢s actual nets losses because capital expenditures can be deducted over a longer period of time, whereas expenses must be subtracted from revenue immediatelyâ⬠(Ferrell 1) Unethical Decision Makers Scott Sullivan and Buford Yates were not the only executives or employe... ...uired if Emigh knew who had informed Sue Dean of the new policy. Again, being true to his character, Emigh was upfront and told Smith that he, in fact was the one who had gone to Sue Dean. The following day, Emigh was informed by his immediate supervisor that he had committed an infraction by not following orders and carrying out the new policy. A senior vice president had ordered that Emigh be formally reprimanded and punished (Reaves 6). Emigh knew it was going to be bad but explained to his wife that he had a responsibility to the share holders as well to himself. Ten weeks later, Kim Emigh was fired. In March 2002, Cynthia Cooper was informed of the fact that $400 million had been moved from WorldComââ¬â¢s reserve account resulting in a falsely stated income statement. Cooper went to the external auditor, Arthur Anderson, who told her that it was not a problem.
Tuesday, September 17, 2019
American Films and Hero
Whose name comes to mind when you hear the word ââ¬Å"hero. â⬠A hero is a person you admire, look up to, and have respect for. A hero is someone you want to transcript because of their actions and accomplishments. A hero is someone we cherish, like our first teddy bear when we were young. My hero is my mom. Iââ¬â¢ve been in this world for 14 years now and all I can say is that I thank god for creating the women that created me that I can depend on anytime and call my mom.After all the bad and rough times, put downs and fall downs I been through; there was only one person that could endure my life. After all the mistakes I've done through the past years, it was her who helped me out. And those times when I was heartbroken or confused out of my mind, it was her who gave me advice. There is no other person you can trust enough to tell them every detail that happens in your life, and there is no way you can find someone that would care about you like a mother would.Whose name c omes to mind when you hear the word ââ¬Å"hero. â⬠A hero is a person you admire, look up to, and have respect for. A hero is someone you want to transcript because of their actions and accomplishments. A hero is someone we cherish, like our first teddy bear when we were young. My hero is my mom. Iââ¬â¢ve been in this world for 14 years now and all I can say is that I thank god for creating the women that created me that I can depend on anytime and call my mom.After all the bad and rough times, put downs and fall downs I been through; there was only one person that could endure my life. After all the mistakes I've done through the past years, it was her who helped me out. And those times when I was heartbroken or confused out of my mind, it was her who gave me advice. There is no other person you can trust enough to tell them every detail that happens in your life, and there is no way you can find someone that would care about you like a mother would.Whose name comes to min d when you hear the word ââ¬Å"hero. â⬠A hero is a person you admire, look up to, and have respect for. A hero is someone you want to transcript because of their actions and accomplishments. A hero is someone we cherish, like our first teddy bear when we were young. My hero is my mom. Iââ¬â¢ve been in this world for 14 years now and all I can say is that I thank god for creating the women that created me that I can depend on anytime and call my mom.After all the bad and rough times, put downs and fall downs I been through; there was only one person that could endure my life. After all the mistakes I've done through the past years, it was her who helped me out. And those times when I was heartbroken or confused out of my mind, it was her who gave me advice. There is no other person you can trust enough to tell them every detail that happens in your life, and there is no way you can find someone that would care about you like a mother would.Whose name comes to mind when you hear the word ââ¬Å"hero. â⬠A hero is a person you admire, look up to, and have respect for. A hero is someone you want to transcript because of their actions and accomplishments. A hero is someone we cherish, like our first teddy bear when we were young. My hero is my mom. Iââ¬â¢ve been in this world for 14 years now and all I can say is that I thank god for creating the women that created me that I can depend on anytime and call my mom.After all the bad and rough times, put downs and fall downs I been through; there was only one person that could endure my life. After all the mistakes I've done through the past years, it was her who helped me out. And those times when I was heartbroken or confused out of my mind, it was her who gave me advice. There is no other person you can trust enough to tell them every detail that happens in your life, and there is no way you can find someone that would care about you like a mother would.Whose name comes to mind when you hear the wo rd ââ¬Å"hero. â⬠A hero is a person you admire, look up to, and have respect for. A hero is someone you want to transcript because of their actions and accomplishments. A hero is someone we cherish, like our first teddy bear when we were young. My hero is my mom. Iââ¬â¢ve been in this world for 14 years now and all I can say is that I thank god for creating the women that created me that I can depend on anytime and call my mom.After all the bad and rough times, put downs and fall downs I been through; there was only one person that could endure my life. After all the mistakes I've done through the past years, it was her who helped me out. And those times when I was heartbroken or confused out of my mind, it was her who gave me advice. There is no other person you can trust enough to tell them every detail that happens in your life, and there is no way you can find someone that would care about you like a mother would.
Monday, September 16, 2019
Eating Customs and Traditions in Great Britain Essay
The usual meals in Great Britain are breakfast, lunch, tea and dinner; or in simplier homes, breakfast, dinner, tea and supper. Breakfast is generally a bigger meal than you can have it on the Continent, though some English people like a ââ¬Å"continentalâ⬠breakfast of rolls and butter and coffee. But the usual breakfast is porridge or ââ¬Å"Corn Flakesâ⬠with milk or cream and sugar, becon and eggs, marmalade with butter toast, and tea or coffee. For a change you can have a boiled egg, cold ham, or perhaps fish. Lunch is usually served between twelve and one oââ¬â¢clock. The businessman in London usually finds it impossible to come home for lunch, and so he goes to a cafà © or to a restaurant, but those who are at home generally take a cold meat, e.g., beef, mutton, veal, ham, with boiled or fried potatoes, salad and pickles, with a pudding or fruit to follow. Sometimes you may have a mutton chop, steak and chips, followed by biscuits and cheese and a cup of coffee. Afternoon tea follows between four and five oââ¬â¢clock. You can hardly call it a meal, but it is a sociable sort of thing, as friends often come in for a chat while they have their cup of tea, cake or biscuit. In some houses dinner is the biggest meal of the day. You can have soup, fish, roast chicken, chops, potatoes and vegetables, a sweet, fruit and nuts. The two substantial meals of a day, lunch and dinner, are both more and less the same. But in a great many of English homes the midday meal is the chief one of the day, and in the evening they have the much simplier supper-an omelette, or sausages, sometimes bacon and eggs and sometimes just bread and cheese, a cup of coffee or cocoa and fruit. The two features of life in England that possibly give visitors their worst impressions are the English weather and English cooking. The former is something that nobody can do anything about, but cooking is something that can be learned. English food has often been described as tasteless. Although this criticism has been more than justifies in the past, and in many instances still is, the situation is changing somewhat. One of the reasons that English cooking is improving is that so many people have been spending their holidays abroad and have learned to appreciate unfamiliar dishes. However, there are still many British people who are so unadventurous when they visit other countries that will condemn everywhere that doesnââ¬â¢t provide them tea and either fish and chips or sausages, baked beans and chips or overdone steak and chips. One of the traditional grouses about English food is the way that vegetables are cooked. Firstly the only way that many British housewives know to cook green vegetables is to boil them for far too long in too much salt water and then to throw the water away so that all the vitamins are lost. To make matters worst, they donââ¬â¢t strain the vegetables sufficiently so that they appear as a soggy wet mass on the plate. It would be unfair to say that all English food is bad. Many traditional British dishes are as good as anything you can get anywhere. Nearly everybody knows about roast beef and Yorkshire pudding but this is by no means the only dish that is cooked well. A visitor if invited to an English home might well enjoy steak and kidney pudding or pie, saddle of mutton with red-currant jelly, all sorts of smoked fish, especially kippers, boiled salt beef and carrots to mention but a few. A strange thing about England that the visitor may notice is that most of the good restaurants in England are run and staffed by foreigners-for example, there is a larger number of Chinese, Indian and Italian restaurants and to less extent French and Spanish ones. The food and beverage department has two principal aims. The first- and the more important one- is to provide a standard of food and beverage service consistent with the expectations of the quests. The second aim is to maintain the food and beverage operation within the limits set by the food and beverage department and thus to contribute to the overall profitability of the establishment. It is clearly that beverage sales are not only an important part of the sales mix of hospitality establishments but also more profitable than food sales. Coffee is one of the most popular beverages of the world. It is made from berries grown in tropical climates and shipped to the country green that is unroasted. The berries produced vary in composition and the treatment after picking. For this reason, Mocha, Java, Arabica and South American coffees are quite distinct from each other. There are three main methods of preparing coffee- boiling, percolating and drip method. The coffee should not stand long before serving. Tea is made from the leaves of tea bush which is indigenous to the Orient. Black tea is made from leaves which are fermented before drying. Green tea is not fermented; the leaves are steamed and dried. There are two main ways of serving tea: ââ¬Å"Englishâ⬠tea is served in cups and with milk or cream; ââ¬Å"Russianâ⬠tea is served in glasses with a slice of lemon. Cocoa and chocolate. As beverages made from them are generally made with milk, they are much more nutritious than the other beverages. Cocoa and chocolate are made from beans or seeds of trees which grow in tropical countries. Also drinks can be classified into soft drinks which contain no spirits (such as lemonades, Pepsi, Coke, etc.) and strong ones, they contain some part of alcohol (such as whisky, gin, wine, liquor, beer). Tea in English is a suitable occasion for social intercourse, when people often come in for a chat over their cup of tea. There are two kinds of tea, ââ¬Å"afternoon teaâ⬠and ââ¬Å"high teaâ⬠. ââ¬Å"Afternoon teaâ⬠takes place between three-thirty and four-thirty and consists of tea, bread, butter and jam, followed by cakes and biscuits. ââ¬Å"High teaâ⬠is a substantial meal and is eaten between five-thirty and six-thirty by families which donââ¬â¢t usually have a late dinner. In a well-to-do family it will consist of ham or tongue and tomatoes and salad, or a kipper, or tinned salmon, with a strong tea, bread and butter, followed by stewed fruit, or tinned pears, apricots or pineapple with cream or custard and cake. Tea-making in England is an art. The hostess first of all rinses the teapot with boiling water (this is called ââ¬Å"warming the potâ⬠) before adding four or five teaspoons of tea. The amount of tea varies, of course, according to the number of people present. The pot is then filled with boiling water and covered by a tea-cosy to allow the tea to infuse for five minutes. English people seldom put lemon juice or rum into their tea, usually they have it with milk. The English custom of afternoon tea, as it is said, goes back to the late 18th century, when Anne, wife of the 7th Duke of Bedford, decided that she suffered from ââ¬Å"a sinking feelingâ⬠at around 5 p.m. and needed tea and cakes to bring back her strength. Before long, complaints were heard that ââ¬Å"the labourers lose time to come and go to the tea-table and farmersââ¬â¢ servants even demand tea for their breakfastâ⬠. Tea had arrived. Fashionable Tea Rooms were opened for high society, and soon tea be came the national drink of all classes. Today the British drink more tea than any other nation ââ¬â an average of 4 kilos a head per annum, or 1650 cups of tea a year. They drink it in bed in the morning, round the fire on winter afternoons and out in the garden on sunny summer days. In times of trouble the kettle is quickly put on, the tea is made and comforting cups of the warm brown liquid are passes round. Tea has even played its part in wars. When George III of England tried to make the American colonists pay import duty on tea, a group of Americans disguised as Red Indians dumped 342 chests of tea into the sea in Boston Harbour ââ¬â the Boston Tea Party which led to the War of Independence. In another war the Duke of Wellington sensibly had a cup of tea before starting the Battle of Waterloo, ââ¬Å"to clear my headâ⬠. In peace time official approval of the national drink came from the Victorian Prime Minister, Gladstone, who remarked: ââ¬Å"If you are cold, tea will warm you; if you are heated, it will cool you; if you are depressed, it will cheer you; if you are excited, it will calm you.â⬠What exactly is tea? Basically, it is a drink from the dried leaves of a plant that only grows in hot countries. The British first heard of tea in 1598, and first tasted it in about 1650. For nearly two centuries all the tea was imported from China, until, in 1823, a tea plant was found growing naturally in Assan in India. Sixteen years later the first eight chests of Indian tea were sold in London, and today, Londonââ¬â¢s tea markets deal in tea from India, Sri Lanka (Ceylon), and from Africa more than from China. Plum pudding is sure of its place of honour on Christmas dinner table. Some English people could even dispense with mincepies, but a Christmas dinner in Britain without the traditional pudding would be strange indeed. The Christmas pudding is a direct descendant of the old time ââ¬Å"hackinâ⬠, or plum porridge, beloved by English people in the middle ages. In those days it was made of beef or mutton broth thickened with brown bread, with prunes, raisins, currants, ginger and maize being added to the boiling mixture. This was served as a thick soup and eaten at the beginning of the meal. In the 18th century, plum porridge began to change its character with the addition of flour. The porridge thus turned into plum pudding and it became the custom to eat it at the end of the meal. Nowadays, in addition to the basic mixture of flour, bread-crumbs, suet and eggs, the ingredients of Christmas pudding include raising, currants, candied peel, chopped almonds and walnuts, grated carrot and a good measure of brandy, whisky or old ale on place of the described mutton broth. In many households the mixing of the pudding is quite a ceremony with all the members of the family taking turns to stir and make a wish. After being boiled for several hours, the pudding is stored until the time comes for heating it on Christmas Day when it is brought to the table on a large dish, big, round, dark-brown, with a flag or a place of holly stuck in at the top of it, and flames licking round its sides. The Christmas pudding is covered with white sauce and burning in brandy. Receiving each a slice, the guests are warned to eat carefully because sixpenny bits, shillings, a tiny silver bell and a silver horse-shoe have been put in it. Those who find the ââ¬Å"treasureâ⬠are supposed to have money in the coming year, whoever gets the bell is to be married, and the horse-shoe is the traditional sign of good luck.
Sunday, September 15, 2019
Investigating Business Essay
In this section, I will give a detailed explanation of the marketing mix and why it is used in businesses. I will be giving a detailed analysisââ¬â¢ of the Product, Pricing, Place and Promotions. This section is based on about how I found my target market and then fulfilling their wants and needs. Marketing Mix Marketing mix: ââ¬ËProvides a recipe for effective marketingââ¬â¢: tutor2u. net Marketing is the term used to describe a range of activities within a business that are designed to keep existing customers and to gain new ones. The ââ¬Ëmarketing cycleââ¬â¢ begins with the objectives of the business, which feed into marketing objectives. Next comes, Market analysis, involving the business looking at its position in the market and the ways it can best take advantage. Market research will be used to fid out which groups can best be targeted, and how. Market planning will include how, when and where to target markets. It includes test produces and test marketing. A marketing mix needs to be developed so that a successful balance of price, product, promotion and distribution is achieved. The marketing mix: Product The product refers to the different range of products supplied by a business. A product can be either a good or a service. It is just one part of the marketing mix and will only be successful if properly combined with marketing. Good market researchers will identify where new products are needed or existing products can expand. The product lifecycle The product lifestyle shows the stages that a product goes through from development to decline. There are five stages to the life of a product and they are development, introduction, growth, maturity, and decline. The first stage is development. This is where the product is being developed it will not be growing as it is currently not on the market yet. Nobody will know what it is as it hasnââ¬â¢t yet been launched. The launch stage also known as the introduction is the second stage. This is where the product will begin to grow little by little. As it is a new product no body knows about it and therefore on a product lifecycle chart, it starts off at the very bottom, with no sales. The producer will need to create brand awareness so people know that the product exists. Brand awareness could be an objective set by the company. Brand awareness could be achieved in many different ways such as advertising in the local paper or on national T.à V. depending where the product will be sold in my case it will be sold locally so it will be most likely to be advertised in a local paper. When the consumers are more aware of the product they are most likely to buy it, as, sales will go up and the product then goes into its next stage of growth. Once, the product comes to the end of the decline stage then it is likely that the company will stop producing it, as they will eventually make a loss instead of a profit. However, not all products will reach the declining stage. The product lifestyle can be shown on a graph to the left. Currently, my product is at the development stage. I am currently finding out my customers need and wants through market research such as field and desk research, I am developing my product around what they want, this is important as they are buying it. If my product is successful it will evolve through the product lifecycle. As my product is a new product and not yet on the market I will need to do a lot of advertising to create brand awareness, through carrying this out successfully it will mean my product will get a good head start in the launch stage. When it becomes more popular I will the advertise in different ways such as television advertising, as this was the most effective way of advertising (results from questionnaire), with advertising in this way my product will be known nationally instead of originally locally. The marketing mix: Price Price is one of the elements of the marketing mix. The marketing mix term is used to refer to the balance between these different elements. Businesses need to get the mix right and in order to do this they need to decide on a price that is appropriate to the product. Most times, all prices determine by the interaction of supply and demand. In some countries, buyers and sellers still bargain until both are satisfied with the price. The auction process such as eBay mirrors this. However, this process can be time consuming and the seller usually sets the price and the buyer shows their acceptance of this by buying at that price. Price will vary according to the circumstances. Normally, if you start a new business you will have to research the market very carefully, examining competitorsââ¬â¢ pricing very carefully. What will customers buy on price, example, buy the cheapest? The numbers of pricing strategies which can be used are the choice of pricing strategies that will depend to some extent on the long term objectives of the business- how it wishes to position itself in the marketplace, or how important its financial needs are. The examples of long term objectives are: * Making a profit * Pricing to keep the competitors out of the market * Pricing which positions the company at the luxury end of the market * Pricing to maximise sales and make the business a market leader. Commonly prices are based on the marketing needs of the business. There are often temporary price strategies used to achieve a particular short-term target, called tactical pricing. Promotional pricing is designed to increase sales quickly. This can be done using low prices or discounts, special offers or (buy one get one free. ) The marketing mix: Promotion Promotion involves telling the customers that a product exists, and attempting to persuade them to buy it. It is important to remember that this is just one part of the marketing mix; it is linked to other parts. Promotion is usually divided into advertising and sales promotion. Using different media such as TV, newspapers and magazines, posters, the internet and sponsorship are one of the different techniques of communication. Large businesses have the advantage of resources in promoting products to a mass market. Though, small businesses can make can make variety of promotional techniques in a local area or niche market and achieve good communication with the target market. One of the best promotional tools of a small business is a well-designed website. Placeà Place is often referred to the fourth ââ¬ËPââ¬â¢ of the marketing mix. It has two key parts to it. Firstly, it is the market where goods and services are sold. This may be physical ââ¬Ëplaceââ¬â¢ like a shop, market or trading floor, or it may have no physical existence but be the a market that exists on the phone or, increasingly, in cyberspace. The place where something is sold does not have to be solid; it just refers to the place where the transaction occurs. Secondly, ââ¬Ëplaceââ¬â¢ refers to the transaction occurs. Secondly, ââ¬Ëplaceââ¬â¢ refers the efficient distribution of goods. Most retail outlets can take many different forms. For example vending machines is a retail outlet, as is a department store. They are categorised by the type of range of goods or services they sell, and their geographical range and position. Multiples provide a brand identify for all of their sites. My product From carrying out primary and secondary research I have been able to choose exactly what my final product is. In carrying out field and desk research it enabled me to find out exactly who my target market is, how to segment the market and finding out and full filling my customersââ¬â¢ needs and wants. This is one of my four objectives. As my product is a new product it is currently at the introduction/launch pad, as nobody knows about it so far, but it will work its way along the graph. My product is a 3D indoor stimulating ride. As analyzed in my questionnaire a large group of the target market would like to see something different introduced in the theme park. This stimulator will include features that no other stimulator has ever included. As mentioned before, this ride is based on a classic book and film, Alice in Wonderland. Firstly the 3D stimulator will be one of the tallest stimulators in the world. The ride will be 395 feet high (beating Las Vegas Stratocasters record. ) with the speed of 150mph. As this is a suspense/vertical drop ride, people will be expecting to be entering a normal looking 3D stimulator ride but as the ride begins, they will be in for a shock. The ride will begin with a small voice of Alice speaking to the rabbit. After, the 3D screen will appear with the clip of Alice following the Rabbit. The ride will shake as it follows the motion of Aliceââ¬â¢s footstep. As Aliceââ¬â¢s follows the rabbit she will then see a small bottle labelled ââ¬Å"drink me. â⬠After Alice drinks the content from the bottle, the screen will switch off, a puff of white smoke will appear and a distorted nursery rhyme will be heard. The 3D stimulators will then shake vigorously and tilt forward. Flashing images of Aliceââ¬â¢s face will appear from the screen with psychedelic patterns and colours. The stimulator will then spin around at a speed of 60mph for 40 seconds and unexpectedly stop. Then The ride will tilt even more and there will be an opening right below the people on the ride. This opening will have a slight cold breeze and will be pitch black. The ride will then drop down vertically from 395 feet, and that will be the end of the ride. This is the poster to my product: Safety As this ride will have a lot of dangers, safety is essential. Firstly, as the people will enter the simulator ride they will have to abide by the height restrictions (min. 1. 4m) anyone under that height will not be permitted onto the ride. Any pregnant women, people suffering from high blood pressure, heart problems or any other serious conditions, wonââ¬â¢t be allowed on the ride. Seatbelts must be double checked before the ride begins. If any accidents occur during the rides i. e. vomiting then the ride will automatically stop and medical help will come straight away. Also, there will be paramedics in the area if any accident occurs. Branding From conducting my questionnaire in my primary research, it showed me that most people would prefer a scary themed ride, but I needed further information in how I was going to present the merchandises to the target markets. However from my secondary research it showed that most people would like a horror theme vertical drop ride. I decided to link the horror themed ride (chosen by the target market) with the other most popular choice, the 3D stimulator and combined the two together. For the merchandisers, Iââ¬â¢ve decide to use Alice in terror land doll key chains, similar to the slasher film, Chucky the killer Doll. The features will include a sensor. The dolls eyes will follow youââ¬â¢re movement. This will also include a mini torch.
Saturday, September 14, 2019
Evidence of the June Rebellion and Les Miserables in Modern-Day Paris Essay
The causes for this uprising include: A recent outbreak of cholera in the lower class Parisian areas, thought to be due to the government poisoning inner-city wells. The deaths of two famous politicians: General Jean Lamarque and Prime Minister Casimir Perier. Anger at monarch Louis-Philippe for taking the throne after the July Uprising of 1830. Cloitre Saint-Merri: Just outside of this church was the last standing barricade of the June Rebellion. This particular barricade, which was the center of the revolution itself contained the most famous revolutionary of the Rebellion as well as the likely inspiration for Victor Hugoââ¬â¢s book: Charles Jeanne, the head of the insurgents. Le Cafe Musain: Les Amis De Lââ¬â¢ABC were said to meet in the back of this cafà ©, positioned on The Place Saint-Michel, which is now called Place Edmond Rostand. Unfortunately, the place where the cafà © is said to have stood is now occupied byâ⬠¦Ã¢â¬ ¦a Quality Burgers. Napoleonââ¬â¢s Elephant: In the former site of the Bastille fortress, Napoleon ordered a statue of an elephant to be built in honor of his new empire. Due to the fall of Napoleon, the elephant remained half finished for years, until Louis-Philippe chose to replace it with the July Column in remembrance of the revolution that gave him the throne. In both the book and 2012 movie of Les Miserables, Gavroche is seen living inside of this elephant. Eglise Saint-Paul-Saint-Louis Victor Hugo chose this church to be the one in which two of his main characters, Marius and Cosette, got married. Itââ¬â¢s no coincidence that only 19 years before his book was published, Hugoââ¬â¢s own daughter was married in the same church.
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